Brand New: Title Source Is Now Amrock

Posted by Amrock

We’re excited to share the big news. We’ve rebranded – welcome to Amrock!

Why the new name? We’ve grown.

We’re a FinTech company at our core. We needed a name and look that represents our status as a leader in the mortgage finance industry. Amrock is more than just a name change, it’s a testament to all we’ve accomplished in the last two decades, and a peek into where we’re headed in the coming decades.

“The Amrock brand is a reflection of who we are today, a leading-edge provider of FinTech services to the real estate and mortgage finance industries,” said Jeff Eisenshtadt, Amrock CEO. “We’ve grown exponentially since Title Source began in 1997. Our new brand identity matches the significant and growing investment in our technology, products and services, allowing us to deliver a more efficient, faster and seamless experience for our clients.”

We’ve come a long way since our start as a small, southeast Michigan-based title agency. Our new brand identity allows us to confidently step into our role as an industry leader with an emphasis on the technology-focused delivery of our products and services.

Our rebranding includes a sleek, modern logo and new, user-friendly website. Clients, consumers and partners visiting the website can expect a user-friendly experience with access to an array of functionalities and useful information about the company’s services, industry news and consumer guides.

“The Amrock platform, which includes our desktop and mobile applications, as well as customizable tools, brings clarity and visibility to a traditionally complex and frustrating process,” said Eisenshtadt.

While our appearance has changed, we still have the same great foundation – our team members. The Amrock brand embodies our unique and collaborative workspace and the nearly 2,500 team members who ensure our company’s growth and client satisfaction, now and into the future.

“Behind our amazing technology is a team of individuals incredibly passionate about agile development, industry knowledge and the trusted relationships formed throughout our business,” said Eisenshtadt. “I could not be more proud of our team members at Amrock who have contributed their creativity and hard work to the company’s success.”